July/August. 1999: 36-37, 56-63.
The author, a manager at Mystic Seaport for nineteen years discusses his five step
marketing plan. The plan includes: performing a situation analysis; determining market opportunity;
setting market objectives, planning strategy and program development; and, after implementation,
continual monitoring and evaluation.
AAM mission statement about the importance of forming organizations to promote
cultural tourism.
1999: 83.
Details how museums can, with the use of AAMs campaign kit, enlist the
"support of media and government on a local level." At the same time, AAM will pursue the
same track on a national level.
"The founding director of the New Museum of Contemporary Art, New York,
reviews her work of the past twenty-two years."
"The first ever managing director and the director of the British Museum discuss
their respective roles."
Feb. 1999: 51.
Article discusses how the the appointment of a managing director, in addition to the
director, will change the way the British Museum is run. The greatest change gives the managing
director final say in all matters of budget and expenditures.
1998: 13.
A short list of foreign-born directors recently picked to head major museums.
Wed. April 21. 1999: 9.
Author John Barry learns firsthand about how difficult it is to make the dream
of a new museum a reality.
Times. Mon, 20. 1999: A10.
Times feature article on Lawrence Small, president of Fannie Mae, who was recently named cheif executive of the Smithsonian.
1999. 31-35, 56-57.
Discusses the role the museum plays in defining the relationship people develop with cultural institutions.
Details what the MoMA/ P.S. merger, the temporary closure of the SoHo Guggenheim,
the DiaÍs plans to open a museum near Beacon, N.Y., and the staff turnover at the Whitney ñportends for
the New York art world."
Wed. April 21st. 1999:
Gone are the days when curators dealt mainly with an exhibits academic concerns.
Today, a curator is often responsible for building relationships with colleagues at other museums,
overseeing the design and decor of exhibition spaces, pushing for the acqusition of objects, creating
liasons between the public and the museum and raising funds.
Hilton Kramer eloquently expresses his dislike of Macolm RogerÍs decision to fire 18
members of the Boston MuseumÍs staff, including two senior curators.
14-15.
Oct. 1997: 15.
Focuses on Thomas Kren's global marketing philosophy for the Guggenheim museum.
Dicusses Bilbao, plans for upcoming museums in Berlin, Venice and Seoul.
Oct. 1999.
Short column on aftershocks of major changes in curatorial staff at the Boston Museum of Fine Art.
Lawrence M. Small, a Citibank banking executive, will leave his job to head
the Smithsonian Museum.
. Oct. 1999: 4.
Critical commentary on Malcolm Roger's curatorial changes at the Boston Museum of Fine Arts.
1993: 267-283.
58-70.
Charts the rise of the Met's Philippe Montebello as one of the most important voices in
the art world today. Personal history, statements regarding the past, present and future of museums.
unleashes fury."The Art Newspaper. July-August. 1999: 9.
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